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About Us



Our Mission Statement:

Real People. Real Results.

We provide our members with an ideal environment to learn, grow and excel toward their fitness goals with hand-picked equipment to ensure they have the tools they need to achieve the results they want. We are constantly upgrading our facility to ensure safe and up-to-date equipment, providing free group classes to motivate and increase member’s chances of success, and offering access to knowledgeable personal trainers and free fitness seminars to encourage individual growth and sustainability.

At BSF we are committed to helping change the lives of those who eagerly search for it. We strive to bring reality back to fitness by creating an environment geared toward YOUR success. We believe in TOTAL body fitness including Mind, Body and Spiritual health, as many times fitness is not the only issue in need of restoration. Encouraging members to look inward toward growth is crucial to overall health and success and we firmly believe and encourage our staff and our members to strive for inward and outward beauty.

“For the moment all discipline seems painful rather than pleasant, but later it yields the peaceful fruit of righteousness to those who have been trained by it.¬†Therefore lift your drooping hands and strengthen your weak knees…”

Hebrews 12:11-12

Our Core Values

Be a Pioneer: Conduct business fairly.

Nowadays it feels more and more like those in the fitness industry¬†are out for themselves…how can they make the biggest profit, cut the most corners or get away with the most lies. We don’t believe in that. At BSF we choose to conduct business fairly.

Proverbs 1:19 ” Such is the end of all who go after ill-gotten gain; it takes away the lives of those who get it.”

Be Real: Real Honest.

It is easy to give frivolous advice on weight loss: “Deplete. Run until your legs fall off.” This is not healthy, nor sustainable. At BSF we choose to give individuals REAL advice, not EASY advice. Weight lifting is hard. Tracking your food intake is hard. But depletion and endless cardio is not sustainable. BSF strives for sustainable, long-lasting results for all our members.

In business we believe the same holds true. You cannot expect to be successful and take short-cuts or be dishonest. We strive to be real, honest and straight-forward. We believe this is the only way to fitness integrity.

Under Promise: Over Deliver.

Along with honesty comes humility. At BSF we will always try to remain realistic with our promises. We understand that no one is perfect but we can make perfect on our promises.

Be Respectful: Be Responsive.

At BSF we strive to respond promptly to all member issues, facility issues and the like. BSF values our member’s time as much as our own and we will strive to prove that to each individual.

Be Aware: Know your Weaknesses.

Understanding your weaknesses and truly striving to improve on them is all anyone can ask for and at BSF we will continue to self-reflect on how we can improve our facility, our services and our member’s experiences day in and day out.

Community is Key: Be Involved.

As Iron Sharpens Iron, we also strive to sharpen on another in not just physical fitness but mental and emotional fitness as well.

We are also the EXCLUSIVE PROUD SPONSOR of OXNARD HIGH’s Basketball Program!!!

Featured Trainers

Trained with the Rest, now Train with the BEST.

  • Lindsey Cohn

    After years of trying every diet known to man, Lindsey…

  • Nancy Latthitham

    Nancy is a National Academy of Sports Medicine Certified Personal…

  • Katie Machado

    Kati Machado is from Wisconsin where she began her love…

  • Andrew Rojas

    I enjoy long walks on the park, Oh sorry wrong…


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